FOUNDER

Janzen is a strategic marketing consultant, speaker, and creative leader with deep roots in the western, sports, and lifestyle industries. Raised in the cutting horse world and surrounded by the rodeo community, she developed an early understanding of the culture, values, and storytelling that define these spaces, an understanding that now shapes every strategy she builds.

With over 15 years of experience across photography, branding, and digital marketing, Janzen helps businesses move beyond scattered efforts and into clear, intentional marketing. Her work today centers on strategy first, helping leaders identify what matters, where to focus, and how to build marketing systems that actually perform.

Janzen is a recognized industry speaker, having presented for five years at JCK Las Vegas, the largest gemstone convention in the world, two years at the PGA of America, and three years at The Boutique Hub, the largest retail education and connection platform for apparel and accessories. She’s known for her ability to cut through the noise, connect big ideas to real-world execution, and bring clarity to complex marketing challenges.

As the founder of Denim & Velvet, Janzen built her business on accessibility, trust, and results. Today, she partners with brands as a strategic advisor, designing roadmaps, guiding decision-making, and connecting clients with the right specialists when execution is needed. Her approach is thoughtful, honest, and deeply invested in the success of the people and industries she serves.